Sales is a sport. Coach your people like athletes.

Founder and CEO of Rilla

AI Is Not Coming for Your Sales Job

The Modern Sales Rep Trains Like a Professional Athlete

The Selling Sales Manager: How to Coach a Team and Carry a Bag at the Same Time

What's Replacing Mystery Shopping (And Why It Works Better)

AI Sales Coaching 101: How Sales Teams Are Using AI to Coach Reps in 2026

Founder and CEO

Why Rilla Beats Every Copycat in AI Coaching for In-Person Sales

In-Person Sales Isn't Dying. It's the Hardest Sales Job Nobody Built Tech For

We analyzed over 50,000 on-site apartment tours with AI. The gap between top leasing agents and everyone else isn't charm or experience. It's a small set of specific behaviors and they're measurable.

Founder & CEO, Rilla

What the Top Leasing Agents Do Differently

Tony Sousa started as an actor in LA, stumbled into leasing apartments for $75 a commission, and rose to VP of Operations at one of the country's largest property management companies. He explains what he learned along the way: why mystery shopping has never worked, what it means to seagull on your team, how to earn the right to give feedback before you give it, and why good service is not going to be good enough anymore.

Why the Best Leaders Still Pick Up the Trash

Grant Hill missed four years to a recurring ankle injury, nearly had his lower leg amputated, and came back to play nine more NBA seasons. He explains what carried him through — and what sales leaders can take from it.

What Does It Take to Perform When Everything Is on the Line?

Royal Oaks runs 10–15 in-person senior living tours a week. The sales director couldn't attend them, mystery shoppers distorted them, and full recordings took 2.5 hours to review. Rilla cut that to 5 minutes a day — and turned a resistant sales team into daily self-coaches.

How Royal Oaks Coaches 15 Tours a Week in 5 Minutes a Day

Exo Dental went from under 10% to over 40% case acceptance on full-arch dental implant treatment plans — not by changing the treatment, but by changing the conversation. Dr. Jacob Smith on multi-location coaching, script scoring, and the rep who closed 40% without a sales background.

How Exo Dental Gets 40% Case Acceptance

Mike Krzyzewski won five NCAA championships and three Olympic gold medals. At Rilla Masters 2026, he explained the operating system underneath all of it — the will to prepare, standards over rules, why you should coach your best performers hardest, and what he saw in a Shanghai elevator at 4 a.m. that turned a bronze into gold.

What Does It Mean to Be Worthy of Winning?

The average HVAC company in North America books just 42% of its inbound phone calls. That number — sourced from ServiceTitan's anonymized industry data — is the single biggest growth lever hiding in plain sight.

Why Are You Losing More Than Half Your Inbound Calls?

Doug Wyatt has spent 30 years solving the same problem every home services operator keeps running into: training a sales team is easy, getting them to actually follow the training is not.

Why Won't Your Sales Team Follow the Process?

For millennia, sales wisdom has been passed down as stories, rules of thumb, and gut instincts. Insight without evidence. Advice without data. That’s no longer enough. With the first large-scale dataset of offline sales conversations in human history, Rilla Labs is turning sales from folklore into a science.

Rilla Labs

AI Is Not Coming for Your Sales Job

The Modern Sales Rep Trains Like a Professional Athlete

The Selling Sales Manager: How to Coach a Team and Carry a Bag at the Same Time

The first large dataset of offline sales conversations in human history.

AI Is Not Coming for Your Sales Job

The Modern Sales Rep Trains Like a Professional Athlete

The Selling Sales Manager: How to Coach a Team and Carry a Bag at the Same Time

What's Replacing Mystery Shopping (And Why It Works Better)

AI Sales Coaching 101: How Sales Teams Are Using AI to Coach Reps in 2026

Why Rilla Beats Every Copycat in AI Coaching for In-Person Sales

The first large dataset of offline sales conversations in human history.

Rilla Labs

AI Is Not Coming for Your Sales Job

The Modern Sales Rep Trains Like a Professional Athlete

The Selling Sales Manager: How to Coach a Team and Carry a Bag at the Same Time

The first large dataset of offline sales conversations in human history.

AI Is Not Coming for Your Sales Job

The Modern Sales Rep Trains Like a Professional Athlete

The Selling Sales Manager: How to Coach a Team and Carry a Bag at the Same Time

What's Replacing Mystery Shopping (And Why It Works Better)

AI Sales Coaching 101: How Sales Teams Are Using AI to Coach Reps in 2026

Why Rilla Beats Every Copycat in AI Coaching for In-Person Sales

The first large dataset of offline sales conversations in human history.