Rilla Labs
Key insights and analysis of in-person sales tactics and consumer sentiment from Rilla’s team of researchers.
The first large dataset of offline sales conversations in human history.
For millennia, sales wisdom has been passed down as stories, rules of thumb, and gut instincts. Insight without evidence. Advice without data. That’s no longer enough. With the first large-scale dataset of offline sales conversations in human history, Rilla Labs is turning sales from folklore into a science.
Why Mystery Shopping Is Broken for Multifamily
AI coaching beats mystery shopping for leasing.
AI Is Not Coming for Your Sales Job
AI can't replace the human judgment selling requires. So the best teams use it to coach reps, not replace them.
The Power of Visibility: Coach 100% of Your Team, Not 10%
Full visibility lets one manager coach 30-40 reps effectively.
We Analyzed 45,802 Home Sales Conversations. Here's What Buyers Actually Object To
Price causes only a third of home buyer sales objections.
Your Reps Discount Almost 3x More Often Than Your Customers Ask: Here's the Data
Reps offer discounts nearly 3x more than customers actually request them.
The Power of the Hive Mind: Aligning What Your Entire Team Says in the Field
Hive mind coaching aligns your team into one winning sales voice.