Rilla Labs
Key insights and analysis of in-person sales tactics and consumer sentiment from Rilla’s team of researchers.
The first large dataset of offline sales conversations in human history.
For millennia, sales wisdom has been passed down as stories, rules of thumb, and gut instincts. Insight without evidence. Advice without data. That’s no longer enough. With the first large-scale dataset of offline sales conversations in human history, Rilla Labs is turning sales from folklore into a science.
What Does It Mean to Be Worthy of Winning?
Mike Krzyzewski won five NCAA championships and three Olympic gold medals. At Rilla Masters 2026, he explained the operating system underneath all of it — the will to prepare, standards over rules, why you should coach your best performers hardest, and what he saw in a Shanghai elevator at 4 a.m. that turned a bronze into gold.
Why Won't Your Sales Team Follow the Process?
Doug Wyatt has spent 30 years solving the same problem every home services operator keeps running into: training a sales team is easy, getting them to actually follow the training is not.
Why Are You Losing More Than Half Your Inbound Calls?
The average HVAC company in North America books just 42% of its inbound phone calls. That number — sourced from ServiceTitan's anonymized industry data — is the single biggest growth lever hiding in plain sight.