Effective Date: July 31, 2026
At Rilla, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and disclose your information as described in this Privacy Policy.
Remember that your use of Rilla's Services is at all times subject to our Terms and Conditions, https://www.rilla.com/terms-and-conditions (opens in new tab), which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms and Conditions. You may print a copy of this Privacy Policy by clicking here (opens in new tab). If you have enrolled in one of our text messaging programs, your participation in that program is also subject to the Rilla Messaging Program Terms in Section 14 of the Terms and Conditions linked above.
In providing our Services, we may process personal data collected by our customers or at their direction—for example, information gathered during sales calls. In those cases, we are a service provider and our processing of that data is governed by the agreement in place between us and the applicable customer. Our customers, and not Rilla, are responsible for ensuring that personal data processed through our platform on their behalf or at their request is collected in compliance with applicable law, including by providing any required notices and obtaining informed consent where necessary. As such, the customer’s privacy policy or other agreement between the customer and you or your organization, and not this Privacy Policy, applies to such processing. Where that is the case, please contact the relevant customer, and not Rilla, in the first instance to address your rights with respect to such data.
As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. We will alert you of material changes by placing a notice on the Rilla website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected over the past 12 months:
Category of Personal Data (and Examples) | Business or Commercial Purpose(s) for Collection | Categories of Third Parties With Whom We Disclose this Personal Data |
Profile or Contact Data such as first and last name, email, username, phone number, mailing address and unique identifiers. | • Providing, Customizing and Improving the Services • Marketing the Services • Corresponding with You | • Service Providers • Business Partners (excluding text messaging opt-in data and consent) |
Payment Data such as financial account information, bank account information, billing address, billing phone number and billing email. | • Providing the Services | • Service Providers (specifically our payment processing partners) |
Device/IP Data such as IP address and type of device/operating system/browser used to access the Services. | • Providing, Customizing and Improving the Services | • Service Providers |
Web Analytics such as web page interactions and referring webpage/source through which you accessed the Services. | • Providing, Customizing and Improving the Services | • Service Providers |
Geolocation Data such as IP-address-based location information. | • Providing, Customizing and Improving the Services | • Service Providers |
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
We do not sell, rent, or license mobile telephone numbers or text messaging consent records, and we do not disclose them to Business Partners, advertising networks, data brokers, or any other third party for that third party’s own marketing purposes. Please see the “Text Messaging Program (SMS, MMS, and RCS)” section below for further detail.
Our Commercial or Business Purposes for Collecting Personal Data
Other Permitted Purposes for Processing Personal Data
In addition, each of the above referenced categories of Personal Data may be collected, used, and disclosed with the government, including law enforcement, or other parties to meet certain legal requirements and enforcing legal terms including: fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities; protecting the rights, property or safety of you, Rilla or another party; enforcing any agreements with you; responding to claims that any posting or other content violates third-party rights; and resolving disputes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice or obtaining your consent.
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below. Text messaging originator opt-in data and consent are excluded from every category of disclosure described in this section, other than disclosure to the aggregators, carriers, and messaging platform providers necessary to deliver messages to you.
When our enterprise customers use the Services, they may use features that we offer to analyze calls or transcripts. Where that is the case, we may send the relevant audio, transcript, and related usage data to a third-party AI service that processes this information on our behalf so that we may deliver the Services to our enterprise customers (for example, generating summaries, insights, and quality metrics). We require that provider to protect such data and to use it only to provide services to us, so that we may deliver the Services to our enterprise customers, with safeguards that align with those described in this policy.
Legal Obligations
We may disclose any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Other Permitted Purposes for Processing Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and disclose it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not disclose such data in a manner that could identify you.
This section applies if you enroll in a Rilla text messaging program, including any program delivered by SMS, MMS, or RCS Business Messaging (each, a “Messaging Program”). Rilla operates each Messaging Program in its own name and is the controller of the Personal Data described in this section.
Information We Collect for Messaging Programs
When you enroll in a Messaging Program, we collect: the mobile telephone number enrolled, which you may provide to us directly or which may be provided to us by the organization that holds an account with us and has authority to share it, and in either case we obtain your own opt-in before enrolling you; your wireless carrier and, where available, your device’s message-format capability; a record of your consent, including the date and time of opt-in, the method of opt-in, the web page, form, or keyword used, the IP address or short or long code involved, and the exact disclosure language displayed to you at the point of opt-in; the content, timestamp, and delivery status of messages we send and replies we receive; your interactions with links contained in those messages; and any opt-out, HELP, or customer care request you submit.
How We Use Messaging Information
We use this information to send you the product and service notifications generated by your use of the Rilla platform that you have asked to receive, such as reminders to record an upcoming appointment, prompts relating to scheduled ride-alongs, notifications that a transcript or score is ready for review, and coaching notifications, each as further described in Section 14.2 of our Terms and Conditions. We do not send marketing or promotional messages through a Messaging Program. We also use this information to authenticate you and deliver service notifications; to respond to support requests, including any message you send us using the HELP keyword; to process and honor opt-out requests; to maintain records demonstrating that we obtained and honored your consent, as required by applicable law and by carrier and industry requirements; to monitor deliverability and troubleshoot message failures; and to comply with our legal obligations.
We Do Not Share Messaging Opt-In Data or Consent
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
We disclose your mobile telephone number and message content only to the messaging aggregators, carriers, and messaging platform providers necessary to transmit messages to you, and we contractually restrict those providers to using the information solely to deliver messages on our behalf. We do not sell or rent this information, we do not disclose it to our Business Partners or to advertising networks, we do not use it for interest-based or cross-contextual behavioral advertising, and we do not transfer it to any affiliate for that affiliate’s own marketing purposes.
Your Choices
You may opt out of any Messaging Program at any time by replying STOP to any message you receive from us, or by contacting us at legal@rilla.com. We will send a single message confirming your opt-out and will not send further messages under that program. Opting out of a Messaging Program does not opt you out of email or other communications; please see the “Tracking Tools, Advertising, and Opt-Out” section below for those choices.
Retention of Messaging Records
We retain the record of your opt-in consent for at least four (4) years after the last message we send to you in reliance on that consent, which reflects the four-year federal limitations period applicable to claims under the Telephone Consumer Protection Act. We may retain that record for longer where a longer period is required to comply with applicable law or to establish or defend a legal claim. We retain opt-out records for as long as we operate the Messaging Program, with no fixed end date, because we need those records in order to continue honoring your opt-out.
Your participation in a Messaging Program is also governed by the Rilla Messaging Program Terms set forth in Section 14 of our Terms and Conditions, available at https://www.rilla.com/terms-and-conditions, which identifies the program name, the types of messages we send, the message frequency, and how to opt out.
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data – usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).
Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.
We use the following types of Cookies:
You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.
To explore what Cookie settings are available to you or to modify your preferences with respect to Cookies, you can adjust your browser settings as described above, opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout (opens in new tab), or opt out of interest-based advertising Cookies by visiting the Digital Advertising Alliance’s opt-out page at http://optout.aboutads.info (opens in new tab) or, if you are located in the European Union, the European Interactive Digital Advertising Alliance’s opt-out page at http://www.youronlinechoices.eu. (opens in new tab) To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org (opens in new tab) or https://ico.org.uk/for-the-public/online/cookies (opens in new tab) if you are located in the European Union.
Visitor Identification Technology
We may use third-party visitor identification services, such as RB2B, that use Cookies, your device’s IP address, and other data to attempt to identify individual visitors to our website and associate their browsing activity with a named individual, including that individual’s name, business email address, employer, job title, and LinkedIn profile. We may use this information to contact you or your employer for sales, marketing, and business development purposes.
Session Replay Technology
We may use session replay technology in order to identify and resolve customer issues, to monitor and analyze how you use our Services, to better understand user behavior, and to improve our Services. By continuing to use the Services, you consent to the use of session replay technology. You can adjust your browser settings to limit certain Cookies used in connection with session replay technology.
Information about Interest-Based Advertisements
We may allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements on our behalf. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.
We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.
We retain Personal Data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
For example:
We do not knowingly collect or solicit Personal Data from children under 16 years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us at legal@rilla.com.
California Resident Rights
If you are a resident of California, you have the rights set forth in this section. If there are any conflicts between this section and any other provision of this Privacy Policy, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at legal@rilla.com.
Access
You have the right to request certain information about our collection and use of your Personal Data over the past 12 months, including the:
Deletion
You have the right to request that we delete the Personal Data that we have collected about you, subject to certain exceptions under the CCPA: for example, we may need to retain your Personal Data to provide you with the Site or services or complete a transaction or other action you have requested. If your deletion request is subject to one of these exceptions, we may deny your deletion request.
Correction
You have the right to request that we correct any inaccurate Personal Data we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, if we decide, based on the totality of circumstances related to your Personal Data, that such data is correct. If your correction request is subject to one of these exceptions, we may deny your request.
We Do Not Sell Your Personal Data
We will not “sell” your Personal Data, as that term is defined in the CCPA, and have not done so over the last 12 months. We also do not sell the Personal Data of minors under 16 years of age. We also do not sell or share text messaging originator opt-in data or consent, and we do not treat that information as available for sale or sharing under the CCPA.
Personal Data Sharing Opt-Out and Opt-In
Under the CCPA, California residents have certain rights when a business “shares” Personal Data with third parties for purposes of cross-contextual behavioral advertising. We will not share your Personal Data for cross-contextual behavioral advertising, and have not done so over the last 12 months. To our knowledge, we do not share the Personal Data of minors under 16 years of age for purposes of cross-contextual behavioral advertising.
Exercising Your CCPA Rights
To exercise the rights described above, you must send us a request that (1) provides sufficient information to allow us to verify that you are either the person about whom we have collected Personal Data or are an agent authorized by that person, and (2) describes your request in sufficient detail to allow us to understand, evaluate and respond to it. Each request that meets both of these criteria will be considered legal@rilla.com
We will work to respond to your Valid Request within 45 days of receipt. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.
You may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.
We Will Not Discriminate Against You for Exercising Your Rights Under the CCPA
We will not deny you access to our Site or provide you a lower quality of services if you exercise your rights under the CCPA. If you have any questions about this section or whether any of the above rights apply to you, please contact us at legal@rilla.com.
Other Rights and Notices
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at legal@rilla.com.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time. To find out more about “Do Not Track,” you can visit www.allaboutdnt.com (opens in new tab).
Nevada Resident Rights
Please note that we do not currently sell your Personal Data as sales are defined in Nevada Revised Statutes Chapter 603A.
EU and UK Residents
If you are a resident of the European Union (“EU”), United Kingdom (“UK”), Liechtenstein, Norway or Iceland, you may have additional rights under the EU or UK General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined below.
For this section, we use the terms “Personal Data” and “processing” as they are defined in the GDPR, but “Personal Data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure. Rilla will be the controller of your Personal Data processed in connection with the Services.
If there are any conflicts between this section and any other provision of this Privacy Policy, the policy or portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at legal@rilla.com. Note that we may also process Personal Data of our customers’ end users or employees in connection with our provision of certain services to customers, in which case we are the processor of Personal Data. If we are the processor of your Personal Data (i.e., not the controller), please contact the controller party in the first instance to address your rights with respect to such data.
Personal Data We Collect
The “Categories of Personal Data We Collect” section above details the Personal Data that we collect from you.
Personal Data Use and Processing Grounds
The “Our Commercial or Business Purposes for Collecting Personal Data” section above explains how we use your Personal Data.
We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.
Examples of these legitimate interests include (as described in more detail above):
Disclosing Personal Data
The “How We Disclose Your Personal Data” section above details how we disclose your Personal Data with third parties.
EU and UK Data Subject Rights
You have certain rights with respect to your Personal Data, including those set forth below. For more information about these rights, or to submit a request, please email us at legal@rilla.com. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.
Transfers of Personal Data
The Services are hosted and operated in the United States (“U.S.”) through Rilla and its service providers, and if you do not reside in the U.S., laws in the U.S. may differ from the laws where you reside. By using the Services, you acknowledge that any Personal Data about you, regardless of whether provided by you or obtained from a third party, is being provided to Rilla in the U.S. and will be hosted on U.S. servers, and you authorize Rilla to transfer, store and process your information to and in the U.S., and possibly other countries. In some circumstances, your Personal Data may be transferred to the U.S. pursuant to a data processing agreement incorporating standard data protection clauses.
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at legal@rilla.com (opens in new tab). For questions about a text messaging program, including help with opting out, you may also reply HELP to any message we send you.