Customers Stories
Home Building
How Tilson Homes Increased Coaching and Sales with Rilla
About Tilson Homes
Tilson Homes is a build-on-your-lot company and custom home builder offering 50 fully customizable floor plans. With sales meetings that can stretch from one to four hours, there are a million details being thrown at reps constantly. Leadership needed a way to coach their team without being physically present at every appointment — and Rilla gave them that ability.
“With Rilla, every one of my salespeople has sold way more homes than they were. If you can generate one sale that you wouldn't have had prior because you utilized Rilla, I think that alone would pay for the service itself.”
Rilla gives Tilson Homes the power to coach from anywhere
Rilla's AI-powered conversation intelligence transformed how Tilson Homes approaches sales coaching. With meetings lasting up to four hours, it was impossible for managers to sit in on every conversation. Rilla changed that by recording every customer interaction and making it instantly reviewable.
"The biggest challenge is how do I help someone when I'm not there. Rilla has been able to give me the opportunity to dive into any meeting that my sales team has had and really dissect it and figure out what are the things we're doing great, how can I pass those things along to some of the other team members, and then what are the things that we're struggling with that we can improve upon to convert quicker," shared a member of the Tilson Homes team.
Beyond coaching, Rilla's AI assistant Rick became an indispensable tool for the sales reps themselves. They could ask Rick for a brief summary of all the important topics from a meeting, then have it draft a follow-up email to the customer — all at their own pace and leisure. This freed reps to focus on selling rather than scrambling to remember details.
The note-taking feature proved especially valuable for Tilson's long, detail-heavy sales meetings. Instead of losing critical customer details in hours-long conversations, Rilla captured everything automatically. Reps could then go back and reference exactly what was discussed, keeping their confidence high for the next appointment.
Rilla also enabled a culture of peer learning at Tilson Homes. Management could identify what top performers were doing well and share those winning behaviors with the rest of the team — creating a ripple effect of improvement across the entire sales organization.
The ROI case was clear to the Tilson team. "If you can generate one sale that you wouldn't have had prior because you utilized Rilla, I think that alone would pay for the service itself," said one team member. Rilla came highly recommended for any sales professional looking to improve exponentially.
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“Every one of my sales reps have sold way more homes with Rilla.”
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