How Simpson Senior Living's Sales Director Got Promoted with Rilla

Before Rilla, Simpson's leadership had no way to be present on a family tour without physically being there. "Before Rilla, the sales process was not lengthy from the time a person called in to the time a person actually moved in. The process and the time-consuming piece of it was really more around the time of discovery," explained Jessica Stewart, System Senior Director of Operations and Sales. Sales directors like Laura Castle, Associate Executive Director at Simpson Meadows, were hand-inputting notes after every meeting: "You go home and you throw on Law & Order and then you start entering your notes because they have to be in there."

Rilla solved this by letting leadership listen in and coach a tour as it happens, without ever stepping into the room. The first time it happened, Jessica was in her own coaching session when she got a notification that Laura was mid-tour. "I was able to type right in and be like, you know, this was this objection, you know, say this. And Rilla's AI component actually gives you recommendations of what to say to overcome those objections right then and there." For Laura, the moment was a genuine surprise: "I did notice that a popup came up on my phone and it was Jessica from behind the scenes explaining to me that the family member made this objection, please make sure you state — and then she gave me an example of what she would state in order to overcome that objection."

The team quickly folded Rilla Live into their day-to-day coaching. "Sometimes you just freeze or you can't come up with the words right away," said Laura. "Being able to see some suggestions from somebody that's not in the moment, it'll remind me to be able to say, oh, okay, I want to relay this to the family." And the coaching itself didn't feel disciplinarian: "It's more of a group conversation versus, 'instead of doing that, you should have done this.' It's not a disciplinary thing," said Jessica.

Over the course of adopting Rilla, Laura freed up enough time that she was promoted from Director of Sales and Marketing to Associate Executive Director. "Rilla has saved me so much time that now I was able to receive a promotion within my community." And the payoff wasn't just her own: "It's given them back their time," Jessica said of her wider sales team, "the more time they have to be able to focus on the leads that have come in or place those person-to-person calls."

Adoption across the team happened fast. "I knew all about Rilla in 15 minutes, and he took us through the platform... we were up and running in 2 weeks," said Jessica. And when asked what she'd tell a sales director on the fence, Laura didn't hesitate: "Get off the fence about Rilla."