Rilla Helps Molly Maid & Mr. Electric Win More

About the Businesses

Molly Maid of Greater Tulsa is a residential cleaning company, while Mr. Electric serves the Edmund, Norman, Oklahoma City, and Tulsa areas with electrical service and repair work. Both are owned and operated by Jenny and Jeremy Smith. With field teams spread across multiple locations, they needed a way to ensure consistent sales execution and quality — without pulling team leads off revenue-generating jobs for physical ride-alongs. That’s where Rilla stepped in.

“Our estimate close rate is up more than 10%. We had one month where we had 100% close rate each week.”

Jenny Smith

Owner & Operator, Molly Maid of Greater Tulsa

Virtual ride-alongs and AI coaching drive double-digit close rate gains

Before Rilla, Jenny and Jeremy had no scalable way to monitor what was happening on the job. Physical ride-alongs were the only option, but they pulled team leads off their own jobs — costing revenue and limiting how many reps could be coached.

“Prior to Rilla, I was not able to go out on physical ride-alongs. I didn’t have a tool to inspect and make sure that the training that’s been provided to my sales team is being carried out on each and every job,” said Jenny.

Rilla’s virtual ride-along capability changed the game. Team leads who previously spent hours on physical ride-alongs could now review calls in 5 to 10 minutes — without losing any income or revenue. The result was faster coaching cycles and better-trained reps across both businesses.

The AI companion Rick became a standout feature for the team. Service professionals could hop on after a call and ask, “How did I do? What could I have done better?” — getting instant, actionable performance suggestions. This self-coaching loop, combined with manager oversight through AI trackers, created a culture of accountability.

Beyond sales, Rilla proved valuable for quality assurance as well. “What it’s enabled for us is to be able to have great consistency. Not only just with our training, we use it for quality as well,” shared Jenny. Jeremy described it as “kind of like having a little sidekick in my pocket. All I have to do is just hit a button and walk into a hall.”

The impact has been significant: estimate close rates climbed more than 10%, with one standout month where the team hit a 100% close rate every single week. Jeremy summed it up: “For any business owner in home services, I highly suggest using Rilla because it gives me tools where I can be more than one place at one time. It’s user-friendly. Their support staff is second to none. It has been monumental for the growth of my business.”