How KHB Construction Improved Close Rates from 16% to 25%

About KHB Construction

KHB Construction is a design-build firm that coordinates all pre-construction planning and production for residential projects. The company takes on complex projects requiring extensive communication and information intake from the initial customer consultation through project completion. Ryan Kelly, CEO, recognized that managing the flow of critical information from first contact to project start was a significant challenge. Many details could be missed in conversations, leading to miscommunications with customers and internal teams.

“Rilla's results have enabled us to have very fine tuning in our sales process and increase our success rate significantly.”

Ryan Kelly

CEO at KHB Construction

Capturing Every Detail, Converting More Leads

Ryan Kelly describes the core sales challenge at KHB Construction: "Prior to Rilla, one of the biggest challenges in sales was communication. It's a lot of information intake from the second we're in the door to a project starting. Decided to start working with Rilla because it had a lot of good information. It breaks down every single conversation to know all the things I need and it summarizes it in detail."

The comprehensive information capture directly improved job outcomes. "So to have something like Rilla is going to allow me to not miss any details so that way I can do my job as best as possible," Ryan explains. For a design-build contractor, missing customer requirements or preferences isn't just a service issue—it directly impacts project satisfaction and profitability.

The sales impact was immediate and substantial. "The return on investment that Rilla has provided us has been immediately in the success rate. We've jumped about 10% from adopting it last year to date. To have that much improvement in such a short amount of time is a real testament to the product itself," Ryan notes. This improvement came directly from better information capture and follow-through.

Individual rep performance showed even more dramatic improvement. "In Q3, I was closing only 16-17% of the clients that came across my desk. Since using Rilla, this increased to 25%." This improvement from Ryan's own close rate demonstrates the platform's personal effectiveness, not just team-wide results.

The customer experience benefits are equally important. "If I'm talking client side, they're going to get the best customer experience from a contractor that's using Rilla. The attention to detail in documentation and follow-up creates confidence," Ryan explains. Better-informed salespeople and teams deliver superior customer experiences that translate into project success.

"With Rilla, it's going to help you save time. It's going to help you be more effective in your training, and it's going to give a better client experience. I would highly recommend Rilla to any contractor that's looking for more insights," Ryan concludes. "Partnering with Rilla was for sure the right decision. It's helped us a lot."