How Harrell’s Automotive Boosted Sales by 27% with Rilla

Before Rilla, Harrell’s had no scalable way to listen to what was happening across their stores. With multiple locations, leadership couldn’t be everywhere at once — and training inconsistencies were hard to spot.

Rilla changed that by allowing the team to listen to every single call, every time, every day. The platform provides transcripts, real-time feedback, and powerful reporting that shows exactly how each team member is performing.

“It allows me the time and the flexibility to not necessarily have to be at every store every day, all the time,” shared Melissa Parker, CFO.

The results were immediate and dramatic. Sales increased 30%, and car count jumped 27% year-over-year — a number Parker called “unheard of.” But the impact went beyond the numbers. Employees became happier because they were actually getting better at their jobs through consistent coaching and feedback.

“This is the first tool that has allowed us to move the needle and actually train and help our people and bring them to the next level,” said Parker. “Whatever it is, Rilla transforms every single person using it.”

The verdict was clear: “Partnering with Rilla was definitely the right decision for our company, our business, and our team.”