Customers Stories
Home Remodeling
Brookstone Windows and Doors Accelerated Sales Growth with Real-Time Coaching
About Brookstone Windows and Doors
Brookstone Windows and Doors specializes in residential window and door replacement, delivering quality products and professional installation to homeowners. With a focus on maximizing sales effectiveness, the company recognized that traditional coaching methods limited their ability to impact sales reps in real time. The challenge was simple but critical: how could management coach all reps effectively when they could only observe a fraction of appointments?
“Rilla has allowed me to impact the selling capabilities of reps so they can be more effective and start to close more quickly.”
Transforming Sales Coaching and Closing Rates
Rilla fundamentally changed how the Brookstone sales team approached their craft. By providing a comprehensive AI platform that analyzed what happens during every appointment, the sales manager gained the ability to be virtually present on every sales call.
This transparency allowed for immediate, targeted coaching interventions that moved the needle on performance.
"Rilla is a wonderful AI platform that helps us understand what is happening in the home. It allows my sales manager to be essentially virtually with me on every appointment. I can check these appointments in real time and if something needs to be fine-tuned, I can clip it and immediately send it to our sales success manager for coaching right away," explained Amanda Baldwin, Sales Specialist.
The impact on coaching frequency was remarkable. Before Rilla, the sales manager was providing real feedback to two people per week. After implementation, she was giving feedback to two people every 25 minutes. This dramatic acceleration in coaching velocity translated directly to measurable results: the sales team's close rate improved from 17.7% to 22%, while individual sales results soared. In the first month using Rilla, one rep sold $150,000. In the second month, that jumped to $294,000—a 177% improvement in monthly sales.
The platform's ease of use ensured sustained adoption. Sales reps could simply hit the record button before knocking on a door, then tuck the device away and be completely themselves during the appointment. The frictionless experience meant everyone could focus on selling rather than worrying about the recording.
Beyond individual coaching, Rilla created a culture of learning throughout the organization. Clips of best practices were shared in a company channel, and remarkably, other reps began adopting those same techniques organically. When a great promotional pitch was highlighted, the next day the sales team was already using it in their own appointments—proving that best practices spread naturally when they're made visible.
"Partnering with Rilla was a game changer. Knowing what we can do with this fantastic tool, it's exciting and I know growth is going to be incredible."
“The ease of use is incredible. You hit the record button, knock on the door, tuck it away, and for the rest of the appointment you're completely yourself.”
"Before Rilla, I was coaching two people a week. Now I'm giving feedback to two people every 25 minutes."
Amber Hamilton
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“With Rilla, We have double digit improvement in closing rates. ”
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