Customers Stories
Home Services
Thompson Family Plumbing Boosted Revenue by 223% with Rilla
About Thompson Family Plumbing
Mitchell Homes is a family-owned home builder that exclusively builds single-family homes on the homeowner’s land. As the housing market tightened, leadership looked for ways to help their sales team improve closing ratios and win more deals. With consultants spread across territories and growing fast, they needed a tool that could scale coaching without requiring managers to be physically present on every appointment.
“Before we started Rilla, we were averaging around $250,000 in revenue a month. In a year and a half of this sales process with using Rilla, we are at $700,000. An increase in revenue of 223%.”
Real-time coaching through Rilla Live drives 223% revenue growth and doubles average tickets at Thompson Family Plumbing
Thompson Family Plumbing’s sales conversions changed drastically after implementing Rilla — but the real breakthrough came when they started using Rilla Live.
With real-time listening, managers could hear what was happening on the job as it unfolded and coach reps through objections in the moment.
“This just gives us real live time action to where we can really help control the narrative or better yet the next step that they’re taking. And it’s not about control, it’s about coaching,” shared a member of the leadership team.
The workflow was simple but powerful: when a sales rep struggled to make a connection with a customer, the service director listening live could pull them aside, talk through the objections they were seeing, strategize on overcoming pricing concerns, and send the rep back in to execute with confidence.
Even when reps weren’t on their own calls, they were on Rilla Live listening to others. They’d research objections, study how customers responded, and prepare better for their own appointments. The culture shifted from reactive training to proactive, real-time preparation.
The numbers tell the story: when Rilla Live launched, conversion rates jumped from 33% to 40%. Average tickets soared from $1,400 to $3,100 — a $2,000 difference per job. Monthly revenue went from $250,000 to $700,000 in just a year and a half, representing a 223% increase.
The impact reached individual team members too. “We had a guy come up to me last week showing me his year-to-date over $100,000 this year. And he said, ‘I’ve never made this much money in my life. Look at my conversion rate.’” The team summed up the partnership simply: “Rilla has been just such a beautiful marriage into our business and it’s somebody I don’t want to divorce.”
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