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How My Plumber Plus Achieved 14% Conversion Growth with Virtual Coaching

About My Plumber Plus

My Plumber Plus provides plumbing services to residential customers with a strong emphasis on technical expertise and customer care. Operating in the service industry where field technicians often work independently, the company faced a coaching challenge: managers wearing multiple hats struggled to conduct in-person ride-alongs due to time constraints. Without being present during customer interactions, supervisors couldn't provide real-time feedback or ensure consistency in sales and service delivery.
“I can do 35 ride-alongs a day now. I can be anywhere with any of the technicians at any time as long as they hit the record button.”

Plumbing Manager

My Plumber Plus

Transforming Team Performance Through Virtual Ridealongs

Rilla revolutionized the coaching process at My Plumber Plus by enabling virtual ride-alongs. The plumbing manager explains: "For me to be able to get out and do ride-alongs was sometimes difficult, so having Rilla and being able to have basically do a virtual ride along and getting the real-time feedback back to the sales guys relative to objection handling—instead of waiting for a meeting the next week or God forbid it's two weeks—has been absolutely beneficial."

The platform's immediate feedback capability drives accountability and performance improvement. "It's really about being able to hear yourself again and just from examples of other technicians that I've seen with Rilla, the numbers increase. It allows you to start caring a lot more about what you're saying and a lot more about what you're selling to the customer," the manager notes. This self-awareness creates powerful motivation for continuous improvement.

The results speak for themselves. Since implementing Rilla, My Plumber Plus has achieved a 14% increase in conversion rate and a 20% increase in average sale. With the ability to conduct 35 ride-alongs per day, the manager can now provide coaching to any technician, anywhere, as long as they hit record. This scalability ensures consistent quality and messaging across the entire field team.

The accountability mechanism drives behavior change at a fundamental level. Without Rilla, technicians might become complacent, thinking there's nothing they can improve. With Rilla in place, there's consistency in the process that holds everyone accountable and ensures they're following the established steps for customer interactions.

Technicians using Rilla see their numbers improving, which directly translates to better income for their families. This creates a positive feedback loop where field staff becomes excited about the tool because they see tangible results. The combination of coaching, accountability, and personal financial benefit creates powerful motivation for adoption and consistent use.

"Rilla is really, really like I said a huge tool. It only benefits you. There's no negative. There's no downside to it. There's nothing that it's going to ruin, so why not try it?" The manager's enthusiasm reflects the genuine impact Rilla has had on operations and team morale.

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phil wright

Lee Downing

CEO of Aire Serv

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