How Mitchell Homes Closes More Deals with Rilla

As the housing market got tougher, Mitchell Homes needed a way to help their sales team sharpen their approach. They turned to Rilla to get visibility into what was actually happening in customer conversations across their territories.

Each new home sales consultant records their customer conversations using a mobile device or iPad. Those recordings flow into the Rilla platform, where they’re evaluated by leadership — including the vice president of sales — and by the team itself. The result: far more efficient coaching across the entire sales organization.

“We can actually be able to coach all of our reps much more efficiently, help them close more deals. And so just in the first three months, it’s been fantastic,” shared a member of the leadership team.

Not everyone was immediately sold. One sales consultant admitted she wasn’t excited when she first heard Rilla would be implemented. But once she started using it, her perspective shifted completely. “It has become an extremely helpful tool. When I think of Rilla, I think of Rick specifically, my little AI friend who listens to my appointments and then gives me feedback.”

Rick, Rilla’s AI companion, became a daily tool for the team. Consultants use it to get post-appointment summaries, have Rick draft follow-up emails, and review all major topics discussed during a meeting — saving time and ensuring nothing falls through the cracks.

The team’s endorsement was clear: “I would recommend Rilla to anybody who has the desire to want to continue to grow their sales through training their people. You train your people really well, you’re going to get more sales.”