Customers Stories
Home Remodeling
How Kitchen Saver Maryland Achieved 10% Close Rate Improvement with Virtual Coaching
About Kitchen Saver Maryland
Kitchen Saver Maryland specializes in kitchen remodeling, focusing on cabinetry facing and custom cabinet replacement across Maryland, DC, and Virginia. As a regional player in the competitive home improvement market, the company recognized that effective sales coaching required time and proximity that didn't always exist. Before Rilla, the team spent significant time on physical ride-alongs, limiting the number of coaching interactions they could conduct with each sales representative.
“Rilla really was appealing from the get-go. It allowed us to do a ride along, use it as a coaching opportunity, have the actual sales people coach themselves, and use it during our training process for virtual ride-alongs for new trainees coming on board.”
From Physical Ridealongs to Scalable Self-Directed Coaching
Before implementing Rilla, Kitchen Saver Maryland faced the operational constraint that all meaningful sales coaching required a manager to physically accompany a sales representative to a customer's home. This approach, while valuable for building relationships and understanding nuances, simply didn't scale when a company needed to coach multiple team members regularly.
"Before we would have to actually physically go out on ride along with all these sales people. Since we've partnered with Rilla, we have been able to do an infinite amount more ride-alongs with sales people instead of having to go to the homeowner's house," explained Brett Cohen. The shift was dramatic and immediate.
Rilla's voice analytics capabilities enabled Kitchen Saver Maryland to achieve something previously impossible: infinite coaching capacity. The platform allowed the team to keep people involved in their development process on a continuous basis, turning sales calls into self-directed learning opportunities. Sales representatives could now hear themselves and compare their approach against top performers.
The tool proved especially valuable for new team member onboarding. Rather than scheduling physical ride-alongs with trainees, Kitchen Saver Maryland incorporated Rilla recordings into their training process, enabling new sales people to learn from actual customer conversations and high-performer examples immediately upon joining the team.
The competitive aspect of sales naturally came through as well. By allowing reps to see what top performers were doing and compare themselves against those standards, Rilla tapped into the inherent motivation of sales professionals to improve and win. The data became digestible and actionable rather than abstract or theoretical.
"I recommend Rilla voice to every home improvement company business owner that I meet. The team is extraordinarily receptive and they view it as a partnership. It's foolish not to use a program like Rilla or have it as a tool in your resources."
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“With Rilla, We have double digit improvement in closing rates. ”
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