Customers Stories
Home Remodeling
How Bathworks of Michigan Scaled Sales Excellence Across 12 Sales Professionals
About Bathworks of Michigan
Bathworks of Michigan specializes in comprehensive bath remodeling, creating safe and beautiful bathrooms for homeowners of all ages. With a team of 12 sales professionals, the company understood that scaling quality coaching and maintaining process consistency across such a large team was a significant operational challenge. The leadership team needed a way to monitor and improve sales execution without being physically present for every customer interaction.
“If you're interested in growing and getting better, Rilla is the tool that's going to help you get there.”
Transforming a 12-Person Sales Organization Through Process and Data
Bathworks faced a critical challenge: how could management maintain visibility into what was actually happening during sales consultations when they had 12 different sales professionals working in the field simultaneously?
The company was busy, and riding along with each salesperson was simply not practical. They needed Rilla to bridge the gap between intent and execution.
"Before working with Rilla, our pain point was being able to relate what was actually happening in the home. We're a very busy company, and it's hard to tag along with 12 sales guys at a time. Rilla is a tool we use to monitor our sales team and help them improve," explained leadership. The platform enabled the company to ensure consistency and quality across their entire sales organization.
Rilla helped Bathworks implement and maintain a strong, process-oriented approach to sales. The key insight was simple: success comes when everything is process-oriented, and you can only ensure process adherence if you have visibility into what's happening. The platform provided exactly that visibility, allowing leadership to verify that every team member was following the established methodology.
Personal accountability and continuous improvement became normalized across the team. Sales professionals could listen back to their own appointments and make targeted improvements. Having access to their own call recordings shifted the mindset from external monitoring to internal accountability.
Beyond individual improvement, the ability to analyze and score performance across different sections of the presentation created a data-driven culture. Sales professionals could see exactly where they excelled and where they struggled, enabling precise coaching interventions. Most importantly, as all sales metrics improved—NSL, average ticket, and closing rate—the team could see that the process actually worked.
"Rilla is the best way to get to know your sales guys and ensure they're executing a quality process. We've seen a steady increase, a significant increase. We won't go back."
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