How Adams Automotive coached 100x more with Rilla

About Adams Auto Service

Adams Auto Service is the nation's largest independently owned automotive repair center. With high-volume operations seeing about 600 cars a month, they needed a way to ensure every customer interaction followed the sales process. Before Rilla, they had no visibility into real sales conversations — they were selling blind. Rilla changed that overnight.

“I cannot get enough of it. I am absolutely obsessed. It will literally add tens of millions of dollars of equity to our company.”

Joe Adams

CEO

Rilla drives 100x more coaching at Adams Auto Service

Rilla's AI-powered conversation intelligence gave Adams Auto Service something they never had before: 100% visibility into what happens when a rep talks to a customer. As the nation's largest independent automotive repair center, the stakes for every customer interaction are enormous — and Rilla made each one coachable.

"I've literally coached a hundred times more sales calls in the last four to eight weeks than I have in the 5 years that I've been doing this," shared a member of the Adams Auto Service leadership team. The impact on coaching volume was staggering and immediate.

The results on the bottom line were just as dramatic. Ticket average went up 7% in the first month, translating to a $52 increase per ticket. With approximately 600 cars coming through the shop each month, that produced over $25,000–$26,000 in additional sales in the first month alone.

Rilla also transformed the team's competitive culture. Reps could see their own performance data and didn't like missing their scripts. Management could show them face-to-face exactly what was happening in their customer interactions, creating a culture of accountability and continuous improvement.

Beyond coaching, Rilla's AI analysis capabilities allowed Adams Auto Service to record and analyze every single customer touch point in the business. Leadership could stay on top of what every rep was doing while also helping them hit their marks — all without being physically present.

The ROI case was overwhelming. With the revenue increase from improved ticket averages across their high-volume operation, leadership projected that Rilla would add tens of millions of dollars of equity to the company. "It immediately moved our needle and increased our revenue," concluded the team.