A successful sales process isn’t about luck — it’s about strategy. By following a structured, step-by-step approach, your team can close more deals, increase ticket sizes, and build stronger customer relationships.

We invited Levi Torres, owner of High 5 Plumbing to the Rilla Labs podcast. He shared his secrets to scaling his business from $1M ➡️ $22M with new management, standout branding, and adopting technology. 00:00 – Intro + Levi’s $1M to $22M Growth Story03:32 – Why They Switched from New Construction to Service06:55 – Early Struggles with Pricing, Flat Rate, and Change10:38 – Adding HVAC & Electrical After Building Plumbing Foundation14:35 – Merch, Branding, and Building a Movement18:09 – Getting Tech Buy-in with Vision Boards and Coaching21:10 – How They Run One-on-Ones + Culture of Feedback24:07 – Why They Chose Rilla to Scale Coaching26:12 – Tech Stack Breakdown: ServiceTitan, Trainual, Chirp, BookingBuddy29:02 – Final Advice for Contractors: Coaches, Change, and TechRilla is the leading virtual ridealong software for the trades. Reps record their conversations in the home, our AI transcribes and analyzes the conversation, allowing coaches to complete virtual ridealongs. Learn more today: https://www.rilla.com/demo #sales #trades #homeservices #contractorgrowth #businessgrowth #rilla